Welcome to mini mioche,
where we do things differently.

Welcome to mini mioche,
where we do things differently.

About the Founder

mini mioche was founded in 2008 by Alyssa Kerbel after the birth of her daughter. At that time, Alyssa found it very difficult to find simple, soft, well-made basics, particularly in neutral colours.

Drawing upon her previous fashion industry experience, she set about creating a collection of ethically-made, organic baby and kids' basics. The very first mm orders were shipped out to customers just six months later.

Our Company Mission

To offer the world’s best ethically-made, premium organic fashion basics for babies and kids.

To create comfortable clothing that kids want to wear,
that parents feel great about buying,
and that stands the test of time.

Ways We Give Back

We see the value in partnering with like-minded organizations to bring about great things. Shine The Light On, TEAM Dog Rescue and The UN Refugee Agency Canada are just a few of organizations we’ve partnered with to offer unique products, while giving back to important social causes.

We also offer an in-store donation program in our Toronto stores where you can bring in your gently used children’s items and receive 10% off your in-store purchase that day. All items are donated to The Teresa Group, a Canadian non-profit specifically serving children and families affected by HIV/AIDS.